The Meadowlands Racetrack posted a May to remember and certainly got the Championship Meet off on the right foot. For the month, the Meadowlands showed a total handle increase of 49.6-pecent. That figure included a 57-percent increase in the export wagering and an 8-percent increase in on-track wagering when compared to 2012.
“This season has been nothing short of extraordinary,” said Jason Settlemoir, General Manager/C.E.O. of New Meadowlands Racetrack L.L.C. “The gains we showed in the winter were fantastic, but keeping that momentum throughout the Month of May, which historically is not one of our strongest months is a very encouraging sign.”
As good as May was for the Meadowlands, the first day of June was even better. A packed house filled the East Rutherford oval for “Jersey-Fest 2013,” an event offering live music, great food, discounted drinks and fun for everyone. Saturday June 1st showed a 15-percent increase in live handle and 50-percent increases in both export wagering and attendance.
“Jersey-fest showed that event marketing works,” said Settlemoir. “While we offer the best harness racing product in the world, we understand that our racetrack needs to do more than that. We need to make it a great experience for everyone. To see over 6,000 people packed into paddock park enjoying their evening with us was an inspiring sight. It has enhanced my belief that we are headed in the right direction and as we continue to come up with great events for our fans, I feel that that the best is yet to come as we get closer to moving into our brand new facility.”
For the year, the Meadowlands overall handle has shown an increase of 31-percent and that number appears to be getting stronger as the year moves forward. While The Meadowlands has always shown strength in numbers in its winter months, the gains being shown in the summer months are particularly encouraging. It is shaping up as a summer to remember at the Meadowlands.
Meadowlands Racetrack - 50 State Route 120 - East Rutherford, NJ 07073 - Call us at (201) THE-BIGM
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